Ibiza has been chosen by German car manufacturer Audi, as the city to launch it’s latest model car, the Audi Q2. Proud to have beaten fashion capital Milan for the chance to hold the world premier of this latest model, the counsel of Ibiza were able to ensure that guests of the brand (such as journalists and industry experts) would be accommodated in three of the top luxury hotels on the island, Agua’s de Ibiza, Hard Rock and ME Hotel.
The event began in earnest yesterday (17th of October) with the bright red and yellow models being driven all over the island and will continue for the next 14 days. During which, an exhibition will take place where various aspects of the car will be tested and promoted both in indoor and outdoor settings.
This increase of guests during Ibiza’s usually “quiet season” for this events will hopefully attract similar events in the future, proving Ibiza’s staying power as an all year round destination.